BRAND IDENTITY | BRAND STRATEGY | ART DIRECTION | ILLUSTRATION | DIGITAL DESIGN | UX | EDITORIAL DESIGN
XYZ Work
AGENCY:
Holdens' Agency
XYZ Work is a community of work and social spaces located in the heart of Spinningfields, Manchester.
With a vibrant, professional culture, in a carefully considered, modern environment, XYZ Work reimagines the idea of luxury co-working space.
Brand Identity
With the logo mark already existing, the co-working space needed an identity that reflected the professional service and beautifully designed environment—working seamlessly across physical, digital and print to form one continuous experience.
Elements of the brand mark are used to form abstract patterns that are distorted to show the adaptability of the space. The colour palette draws from the environment itself, allowing the brand to sit flawlessly within the building.
The heavily curated photography sits at the forefront of the identity and focuses on the intricate details of the space—the otherwise unnoticed elements—that create abstract, carefully stylised compositions, evoking the feeling of a modern, luxury lifestyle.
Website
The website is designed to continue the brands carefully considered style, with satisfying transitions, subtle details and slick interactions.
The design is clean and functional, ensuring that the user experience is fluid and intuitive—with small elements of surprise.
Members App
Further adding to the brand experience, the members app allows the XYZ Work community to organise their days, expand their network and manage their work-life—all from the convenience of their phone.
Client workshops were conducted to gain a thorough understanding of the way the business operates—and these learnings informed the structure and functionality of the app.
Built with three levels of permission, the members app allows community managers, business owners, and employees to have functions tailored to their individual requirements, and include features such as meeting room booking, event organising, messaging and reporting—and operate using a bespoke built-in payment system.
